AICE Media Studies

  1. Our product challenges convections by reinventing that music can be. Music isn’t just a collection of notes and sounds; it’s a collection of the passions of humankind. Music truly transcends words and I think our commercial encapsulates that meaning of music and its full emersion of the human soul. This product also represents the issue of needing music to escape an ugly reality. Many teens have such a horrible life in school and at home, which is why they rely on music as their form of escapism. The full emersion mode of air pods can really help someone who is going through a time that they need to escape.   2. Our product engages with the audience by using colorful visuals and passion. People love passionate and energetic commercials that draw their attention. We completed this by utilizing colorful lights, techno and futuristic themed costumes, and un upbeat song choice. Realistically, this commercial would be distributed as ads on YouTube, TV, and the Super bowl.   3

This is my project. I am so proud of it and absolutely love the concept me and my partner made up. For a first project, I love what we were able to create with minimal experience. I hope you enjoy. You're welcome and thank you!

     Mary and I were having some trouble sending each other the videos over Gmail for a good while, but after finally getting them, I downloaded them onto my computer. I decided to use Cap Cut since I had already been using the site to make silly little edits beforehand. I then uploaded them unto Cap Cut and arranged them in order. The site was different than the app on my phone, so I had issues getting them all to be right next to each other throughout this entire process. I then cut down the scenes tremendously due to the unnecessary beginning and ending durations. A lot of the dancing scene s , I had to then fast forwarded the extreme zoom in scene so it would occur faster. I  fast forwarded the door opening scene and the first scene to shorten the time even more. I then had trouble lining up the colorful emersion scene with the "you turn me on like a light switch" lyric. But after some trial and error of shortening and elongating shots I figured out ho w to line in up

     It was difficult to keep removing and putting on the sunglasses to review each shot . For the light effects w e decided it was better to use the changing light setting and not the solid color. Mary’s disco ball also broke so we couldn’t use it. We originally were going to use the silver tablecloth as a back dropped, but Mary decided that it was better to use as a cape. We then went on to film the pan scene, but realized it was to o dark and the camera couldn't capture us. Mary's friend then had the idea to add a phones flashlight on the tripod and point it up from under me . I volunteered my phone and would and point it to Mary when the camera panned off me. I then directed the ending medium-long scene where I made sure the friend moved the camera up at the right point.   We then decided to film a spontaneous dancing scene as a moving shot, so we got the friend to film that. I had to direct her to make the movement faster in order to keep in the 30-second slot. Aft

       On Wednesday October 15, I started to film with my partner. We did all filming at her house due to the hallway and LED lights she has. She also said she had a disco ball we planned to use  but ended up not. I brought props such as my wig, glow sticks, glasses, beads, and a costume change. I played the futuristic music character and she played the character listening to music. I utilized my phone to play the song Light Switch by Charlie Puth while filming as we needed to stay on beat while dancing. My phone has trouble downloading music , so I ended up downloading a 3-minute Tik Tok of that song , c ropping it down , and playing that while filming .   My partner got her friend to help us film scenes where we both had to be in. We needed an actual person, not just a tripod because for some scenes the camera had to move at angles. After explaining to the friend how to shoot certain scenes and hold the camera, I started to direct one of the hallway scenes. For the hallway

  First Scene: In this scene we will be filming a person walking through a hallway whilst putting their air pods on. This shot will be a medium close up , the camera will be stable during this shot w hile the subject walks into frame. We wanted to demonstrate the use of the air pods and the normality of putting them in while multitasking .    Second Scene: Extreme close up on the eye to transport the subject to a creative state. Created by the quality of the sound when they start the music.    Third Scene: A medium two shot whe re the subject's creative mind takes over and a futuristic character appears behind the original subject out of nowhere as they walk to their room. The medium shot is used to show the first interactions between the characters.    Fourth Scene: A tilt angle moving with the futuristic character as they dance to the song being played through the air pod.   Fifth Scene: A close up in the subject's hand as the open the door getting ready to enter.